Borrow the asker's words for your landing page
People asking for a tool on Reddit describe the problem better than most landing pages do. Save their phrasing and use it in your headline.
Most landing pages describe the product. The people asking for help on Reddit describe the problem, and that's what a visitor is searching for.
Collect the phrasing
- When you find a thread asking for a tool like yours, copy the exact sentence they used.
- Note the words that repeat across threads, like "keeps forgetting" or "spreadsheet is a mess".
- Keep them in one file. Ten threads is usually enough to see a pattern.
Put it to work
- Test the most common phrase as your headline.
- Use their objections as your FAQ questions.
- Reuse the same words when you reply, so your answer sounds like it fits.
If a stranger would recognise their own problem in your first line, they'll keep reading.
First10 finds those Reddit threads for you each week, so you always have fresh wording to borrow.
